World's Biggest Basketball Practice Earns NACMA Gold
June 29, 2009
CHAMPAIGN, Ill. - The University of Illinois Division of Intercollegiate Athletics marketing and promotions department recently placed first in the Single-Day Attendance Promotion, as awarded by the National Association of Collegiate Marketing Administrators (NACMA) for the 2008-09 season.
Assistant Athletics Director for Sales & Marketing Chris Hanna and his staff were awarded gold for the World's Biggest Basketball Practice promotion, held at Memorial Stadium on Oct. 11, 2008 following the Fighting Illini's sold-out football game against Minnesota. At the event, the Illinois men's and women's basketball teams held their first practice of the season immediately following the football game on a specially constructed outdoor court in the stadium's South end zone. Over 60,000 fans witnessed the practice, which also helped raise more than $20,000 for Coaches vs. Cancer in a joint effort to promote Zook Zone towel sales between football coach Ron Zook and men's basketball coach Bruce Weber that culminated around the event.
The World's Biggest Basketball Practice marked the largest crowd ever for a men's basketball practice and is the highest attendance to witness any women's basketball event.
This honor marks the third year in a row that the Illinois marketing department has been awarded gold by NACMA for a Single-Day Attendance promotion, following the Illini Madness event for basketball in 2008 and Scout Day for football in 2007. Illinois was one of only four Big Ten schools to win a NACMA award this year, and the only conference school to claim gold. The marketing department ranks third in the nation with nine NACMA Awards garnered from 2007-09.