Mike Waddell was named Senior Associate Director of Athletics for External Relations and Strategic Communications in August 2014.
Waddell previously worked as a senior associate director of athletics at Arkansas and served as the main contact in preparation for the launch of the SEC Network. He also led the reformation of the Razorbacks' digital landscape with Chicago-based technology leader, Silver Chalice Ventures and their Boulder, Colorado, based subsidiary, Sports Labs, LLC.
Waddell has deep experience in licensing and brand development, most recently working with the Nike Graphics Integration Group in Arkansas' brand refresh in 2014. He served as Arkansas' day-to-day contact with IMG College - the department's multimedia and corporate sponsorships rights-holder - implemented a new grassroots marketing program called the "Razorbacks Caravan" - which will hit all 75 counties in the state annually - and helped create "Razorback Rooftop" - the nation's only in-stadium student club section - inside Donald W. Reynolds Razorback Stadium.
Waddell began his career in collegiate athletics in 1991 as a radio play-by-play voice with the Tar Heel Sports Network at the University of North Carolina before moving up the broadcasting ranks at the University of Virginia (1994-97), Appalachian State University (1997-2000), and the U.S. Military Academy (2000-2001). In 2001, he was named to Thomas' executive team at the University of Akron, where he led all external efforts from 2001-06. After serving as the Zips' Interim Director of Athletics for three months, Waddell joined Thomas at the University of Cincinnati as senior associate director of athletics from 2006-10 until he was named director of athletics at Towson University in October 2010.
A 1991 graduate of Guilford College, where he was a football letterman, Waddell earned his master's degree in sport administration at Ohio University in 2010.
Waddell and his wife, Heidi, have two children: Drew and Caroline.
Updated September 2014
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