Fighting Illini Athletics staff and Nike designers give an in-depth look at the Illinois identity rebrand.
Marty Kaufmann was named Assistant Director of Athletics in April 2004. In his role, Kaufmann oversees the partnerships for several key corporate sponsors of the department, including Nike, Coca-Cola, State Farm, The University of Illinois Employees Credit Union and Gatorade. In addition, he works with Fighting Illini Sports Properties on a day-to-day basis to help in the management of their multimedia rights contract with DIA. He also helps negotiate and manage the contracts for several revenue-generating programs, including the department's website network provider and merchandise sales.
Kaufmann has been the Director of Trademark Licensing for the University of Illinois since 2004 and helps oversee brand management for the DIA. This work has included working with Nike on the rebranding of the Fighting Illini logos and graphic elements, including the current Block I and Victory Shield logos. The nearly two-year process was launched in April of 2014.
Kaufmann graduated from the University of Illinois in 1993 with a degree in business administration/marketing. He worked in the Illinois Sports Information Office for six years before moving over to assist in corporate sponsorship and licensing operations in 1999. From 1999 - 2012, Kaufmann helped to manage the department's in-house corporate sponsorship program and statewide radio network, including sales and programming. During his time in the department, he has also overseen other areas including video and television production and creative services.
Marty is a native of Jacksonville, Ill. He and wife, Jennifer, reside in Savoy along with their son, Nate and daughter, Emma.
Updated April 2015
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