Athletics News

Jennifer Larson
Jennifer Larson

Assistant Athletics Director/Sales & Marketing


Illini Marketing Department Wins NACMA Gold Medal

Illini For Life Newborn Package Named Top New Revenue-Generating Idea at National Convention

Jennifer Larson has been the Assistant Director in charge of Marketing for the University of Illinois Assembly Hall since May 2004 and has been responsible for marketing all Entertainment events. In July 2011, she joined Illinois Athletics as Assistant Director for Sales and Marketing. In this role, Jennifer directs marketing initiatives for all Illinois Intercollegiate sports.

Prior to joining the Assembly Hall, Jennifer was the Marketing Director at Kankakee Community College from 2001 to 2004 and Parts Marketing Manager at NACCO Materials Handling Group from 1991 to 1999.

A native of Hume, IL, Jennifer graduated with a bachelor's degree in marketing from Millikin University in 1991 and an MBA from the University of Illinois in 2001. She and her husband, Andy, have two children (Aaron and Josh) and reside in Tolono.

Updated October 2011