Illinois Renews 31-Year Partnership with Paciolan
April 18, 2012
IRVINE, Calif. and CHAMPAIGN, Ill. - Paciolan, the leading provider of ticketing, marketing, and fundraising solutions in college athletics, recently announced its partnership renewal with the University of Illinois, which now includes Assembly Hall, the university's on campus arena that supports popular Broadway series, concerts, and athletics events. With the partnership renewal, Illinois will be extending its suite of Paciolan technology solutions to include the company's Access Management scanning and digital ticketing for football at Memorial Stadium and Assembly Hall. Working with Paciolan since 1981, Illinois is the company's fourth customer.
"We are very pleased to continue our long-time association with Paciolan," said Mike Thomas, director of athletics for University of Illinois. "The cutting-edge technology and great customer service has been a terrific asset in our relationship with our fans. We are excited about the Digital Ticketing aspect of the partnership, which will efficiently streamline our ticketing process and provide better service to our customers."
By adding Paciolan's Access Management for football at Memorial Stadium, and Assembly Hall, Illinois will learn who attended which games/events, identify what tickets were used and tailor marketing messages and offers based on attendance patterns.
"We are very excited to be offering our fans Access Management scanning, which will enhance their experience and provide the university with important marketing data," said Jason Heggemeyer, assistant athletic director for ticketing for University of Illinois. "As we look to the future, we'll be relying on Paciolan as we explore ticket transfer and resale options, as well as delivery to student IDs."
Leveraging the Paciolan ticketing system, Illinois sold more than 50 percent of all season renewals online through Fightingillini.com. The ticket office also sold up to 70 percent of all single event tickets online.
"Online ticket sales have helped us gain more visibility with our fans and provided a convenient 24-7 outlet for them to purchase tickets," added Heggemeyer.
Illinois also leverages Paciolan's fundraising solution, tFund, which is integrated with its ticketing efforts. With tFund, Illinois can more efficiently manage donations, track donor interactions and recruit new donors.
"The integration of the donor component and ticketing is a huge benefit and really allows us to operate as a solid, cohesive organization," added Heggemeyer. "Tying ticketing and development together helps us to manage premium seating and reward our donors and season ticket holders appropriately, which is very important to us."
Illinois, which recently took over Assembly Hall's ticketing operations, will combine the arena business into the university's ticketing system to save costs and increase operational efficiencies, while creating new cross-sell packages, and promotional offers for Illini fans and arena customers alike.
"It's been wonderful working with University of Illinois to help them grow their season ticket renewals and online single ticket sales," said Dave Butler, chief executive officer of Paciolan. "By adding our Access Management scanning solution for football, at Memorial Stadium, as well as Assembly Hall, we look forward to seeing Illinois enhance efficiencies of their ticketing operations, while creating a richer experience for all Fighting Illini fans."
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