Athletics News
'Tough Enough, Smart Enough' PSA Program Scores Big
Football's Tavon Wilson encourages kids against bullying others.

Football's Tavon Wilson encourages kids against bullying others.

Jan. 5, 2011

CHAMPAIGN, Ill. - The University of Illinois launched a statewide public service announcement campaign called "Tough Enough, Smart Enough" on Oct. 27, 2010. In the months that have followed, 87 media outlets across the Land of Lincoln have joined in the campaign.

Television partners include national stations WGN and the Big Ten Network, as well as NBC 5 Chicago. Notable among the 55 radio partners participating in the project are WGN 720AM in Chicago, WSCR "The Score" 670AM in Chicago, WIND 560AM in Chicago, and most Champaign area stations. Twenty-three newspapers are included along with Adams Outdoor Advertising in Champaign.

"We could not be more pleased with the tremendous response we've received from media outlets across the state," Assistant Athletics Director Chris Hanna said. "We believe this to be a very unique program that other schools around the nation will attempt to duplicate. We believe the messages from our student-athletes and coaches will resonate with young people and have a positive impact on our state. We would like to thank all of the participating outlets for spreading our positive messages and encourage other media outlets to join this important campaign."

The Fighting Illini have created billboards featuring football coach Ron Zook and men's basketball coach Bruce Weber. Television, radio, and newspaper PSAs have been created featuring a variety of Illinois coaches and student-athletes. The PSAs feature numerous topics including bullying, the importance of a quality education and healthy lifestyle values.

Brooke Buzard, a graduate assistant in the Illinois athletic marketing office and former Fighting Illini softball player, has led the statewide media outreach effort for Tough Enough, Smart Enough. She also has helped Illinois take the Fighting Illini Kids Club membership from 300 to more than 3,000 this year.

"As a former Fighting Illini student-athlete, I'm very proud of this campaign," Buzard said. "Tough Enough, Smart Enough brings to light our student-athletes' commitment to public service and the positive influence they have on our state. I know that when I was being recruited for college, this campaign would have made me feel very good about the University of Illinois and what it represents. Our student-athletes and coaches have embraced this campaign and I'm excited about the messaging they're sharing with young people throughout Illinois."

Media organizations that wish to participate in Tough Enough, Smart Enough can contact Buzard at 217-244-0016 or e-mail her at New public service announcement messages will be available soon.

Here is the full list of Tough Enough, Smart Enough media partners:

Television: Big Ten Network, WSIL TV ABC 3-Carterville, Comcast-Champaign, Fox 55/27 Illinois, WAND-Champaign, NBC 5-Chicago, WGN Television, and WQAD ABC 8-Moline.

Radio: WRMJ 102.3FM-Aledo, WBGZ 1570AM-Alton, WUIL 107.9FM-Arcola, MIX 94.5FM WLRW-Champaign, Q96FM-Champaign, 92.5 The Chief WCFF-Champaign, WBCP 1580AM-Champaign, WDWS 1400AM-Champaign, 105.9FM WGKC-Champaign, WHMS 97.5FM-Champaign, WIXY 100.3FM-Champaign, WPGU 107.1FM-Champaign, WXTT 99.1FM-Champaign, WGN 720AM-Chicago, WSCR "The Score" 670AM-Chicago, WXRT 93.1FM-Chicago, WIND 560AM-Chicago, WEJT 105.1FM-Decatur, WYDS 93.1FM-Decatur, WZNX 106.7FM-Decatur, WZUS 101FM-Decatur, WDAN 1490AM-Danville, WDNL 102.1FM-Danville, WKZS 103.1FM-Danville, WRHK 94.9FM-Danville, WSKL 92.9FM-Danville, WCRC 95.7FM-Effingham, WFIW 1390AM-Fairfield, WFIW 104.9FM-Fairfield, WOKZ 105.9FM-Fairfield, WGIL 1400AM-Galesburg, WJBM 1480AM-Jerseyville, WFAV 103.7FM-Kankakee, WIVR 101.7FM-Kankakee, WVLI 95.1FM-Kankakee, WSJD 100.5FM-Mt.Carmel, WAJK 99.3FM-Oglesby, WLWF 96.5FM-Oglesby, WLPO 1220AM-Oglesby, WIKK 103.5FM-Olney, WSEI 92.9FM-Olney, WVLN 740AM-Olney, WJEZ 98.9 FM- Pontiac, WTRX 93.7FM-Pontiac, WTAD 930AM-Quincy, WROK 1440AM-Rockford, WKXQ 92.5FM-Rushville, WJBD 1350QAM-Salem, WJBD 100.1FM-Salem, WTAX 1240AM/107.5FM-Springfield, KFNS 590AM-St. Louis, KSLG 1380AM-St.Louis, WGFA 94.1FM-Watseka, WXLC 102.3FM-Waukegan, WKRS 1220AM-Waukegan.

Newspapers: The Telegraph-Alton, Weekly Doings-Burr Ridge, The Daily Illini-Champaign, The News-Gazette-Champaign, Clarendon Hills Doings, Decatur Herald & Review, Deerfield Review, Edwardsville Intelligencer, Effingham Daily News, Elmhurst Doings, Glencoe News, Glenview Announcements, Lake Forester, Libertyville Review, Lincolnshire Review, Lincoln Courier, Mundelein Review, Oak Brook Doings, Rockford Register Star, Vernon Hills Review, Western Springs Doings, Wilmette Life, Winnetka Talk.

Billboards: Adams Outdoor Advertising-Champaign.